Mail marketing can be an extremely effective advertising platform for any new or established criminal defense attorney. Thousands of people are arrested every day in the State of Florida. Many of those arrested will seek private legal counsel. Direct marketing to individuals recently arrested can not only help those arrested to find legal representation, it will also help criminal defense attorneys to increase their client base.
Direct marketing can help any criminal defense attorney increase their monthly revenue by thousands of dollars. Believing in the mail advertising platform will be easy once you try and successfully land a new client as a result. Direct mail advertising can become a criminal defense attorneys ultimate source for new clients.
Many attorneys feel that mail marketing is expensive and is not worth the overhead associated with it. They cannot be further from the truth. Unfortunately many criminal defense attorneys do not understand the potential that mail marketing has, and more importantly that a tiny investment can return massive profits.
Understanding the business logic of direct mail is extremely important. For instance, a TV advertisement can cost many thousands of dollars for just a short period of air time. Direct mail advertising, on the other hand, can cost a few hundred dollars a month, and can be used indefinitely. With TV advertising you are paying for the production of the commercial, the time slot of the commercial and the advertising company assisting you through the process.
With mail advertising you are able to do everything yourself within your practice. Create your own letter, print your own envelopes and mail them yourself. You can create custom flyers at an extremely affordable price and simply print labels to attach onto the flyers.
Even better is the fact that your money is going directly to individuals recently arrested, and not broadcast over the air to individuals that may never need or use your service. Direct mail is extremely cost effective and offers an extremely high return on investment.
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